“Set‑jetting” is the term used for travel inspired by movies and TV shows. Instead of choosing a destination first and then looking for things to do, set‑jetters start with a film they love and build a trip around its locations.
Streaming platforms and global releases have made this trend more visible. A single breakout series can turn a quiet town into an international attraction almost overnight. Local cafés, staircases or scenic viewpoints suddenly become selfie magnets.
For travelers, set‑jetting offers a new way to connect with stories. Standing where a favorite character stood, or walking through a recognisable street, can make a fictional world feel closer. It also encourages visitors to explore neighborhoods outside the usual tourist centers.
However, this attention can put pressure on small communities. Responsible set‑jetting means following local rules, supporting independent businesses and avoiding disruptive behaviour. Many destinations now publish guidelines to help visitors enjoy locations without overwhelming them.
Tools like Where Was It Filmed help by spreading visits across multiple spots instead of concentrating everyone in a single alleyway or corner. When you build a trip with our map, you can mix iconic scenes with lesser-known locations and discover more of each city.